Setting a Strategy

Planning is key! In order to make social media work for your Division or Unit, you need a marketing strategy in place. This will go into detail about which platforms to use based on your Division or Unit's goals for growth and your target audience. This will include analysing your potential users to learn everything possible about them.

Setting a strategy is not that hard and following these simple steps will enable to set a strategy.

Step 1 – Identify your Goals and Targets (Setting SMART Targets)

Step 2 – Identify Your Audience (Who are aiming for?)

Step 3 – Social Media Tasks (what specific things will you do achieve your goals and targets.)

Write all of these targets down so that you can refer to them at a later date.

Social Media Benefits

It’s free to use! It just needs your time.

It will enhance our reputation and tell our communities and the world about our brilliant charity and the things we are doing.

It will build a network of leaders, parents, colleagues and role models. The bigger your network, the more opportunities you will have to tap into resources and ideas.

If you share experiences and knowledge, it will validate that you can be trusted (with children) and will give parents and volunteers the confidence to join us.

Speed of sharing – instant newsfeed live as it’s happening

It will increase your visibility. Sharing other people’s content and in turn people sharing your content means more people will see it and see you.

You will learn from other people posting similar content and you will be inspired to try new things.

Staying Safe Online

What you need to know!

Our policy on how to use the internet – including social media – safely

Ensure that social media accounts are set up appropriately.

Make it clear on personal social media accounts using disclaimers that their views, thought and opinions are personal and not reflective of Girlguiding policies, procedure or guidance.

Make sure that technical solutions are in place to reduce access to inappropriate content on devices owned or used by Girlguiding. These could be filtering or monitoring software for example parental controls.

Ensure the correct permissions are in place before taking and using photographs on mobile devices.

Delete pictures after the event and in accordance with the Girlguiding privacy policy.

Make sure that they have parental permissions before contacting any girl or young member under 14 years of age, even if they have contacted you first.

Make every effort to ensure that girls and young members understand why and how they must use social media responsibly and safely using the appropriate privacy settings.