Welcome to the Hampshire West Social Media Training page as part of Hampshire West Portal. On this page you will find helpful resources and guidance that will give you an insight into Social Media and how to do it.
Planning is key! In order to make social media work for your Division or Unit, you need a marketing strategy in place. This will go into detail about which platforms to use based on your Division or Unit's goals for growth and your target audience. This will include analysing your potential users to learn everything possible about them.
Setting a strategy is not that hard and following these simple steps will enable to set a strategy.
Step 1 – Identify your Goals and Targets (Setting SMART Targets)
Step 2 – Identify Your Audience (Who are aiming for?)
Step 3 – Social Media Tasks (what specific things will you do achieve your goals and targets.)
Write all of these targets down so that you can refer to them at a later date.
Check out this great video that gives you further information on setting SMART targets.
Created by Miles Technologies
It’s free to use! It just needs your time.
It will enhance our reputation and tell our communities and the world about our brilliant charity and the things we are doing.
It will build a network of leaders, parents, colleagues and role models. The bigger your network, the more opportunities you will have to tap into resources and ideas.
If you share experiences and knowledge, it will validate that you can be trusted (with children) and will give parents and volunteers the confidence to join us.
Speed of sharing – instant newsfeed live as it’s happening
It will increase your visibility. Sharing other people’s content and in turn people sharing your content means more people will see it and see you.
You will learn from other people posting similar content and you will be inspired to try new things.
Useful links to other pitfalls within Social Media Marketing.
Here are some useful documents about Girlguiding branding. For more information visit this link.
Please also speak with Anne Falconer for more guidance.
Our policy on how to use the internet – including social media – safely
Check out this great video all about Analytics and how to get started.