Social Media Training

Planning is key! In order to make social media work for your Division or Unit, you need a marketing strategy in place. This will go into detail about which platforms to use based on your Division or Unit's goals for growth and your target audience. This will include analysing your potential users to learn everything possible about them.

Setting a strategy is not that hard and following these simple steps will enable to set a strategy.

Step 1 – Identify your Goals and Targets (Setting SMART Targets)

Step 2 – Identify Your Audience (Who are aiming for?)

Step 3 – Social Media Tasks (what specific things will you do achieve your goals and targets.)

Write all of these targets down so that you can refer to them at a later date.

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Our policy on how to use the internet – including social media – safely

• Ensure that social media accounts are set up appropriately.

• Make it clear on personal social media accounts using disclaimers that their views, thought and opinions are personal and not reflective of Girlguiding policies, procedure or guidance.

• Make sure that technical solutions are in place to reduce access to inappropriate content on devices owned or used by Girlguiding. These could be filtering or monitoring software for example parental controls.

• Ensure the correct permissions are in place before taking and using photographs on mobile devices.

• Delete pictures after the event and in accordance with the Girlguiding privacy policy.

• Make sure that they have parental permissions before contacting any girl or young member under 14 years of age, even if they have contacted you first.

• Make every effort to ensure that girls and young members understand why and how they must use social media responsibly and safely using the appropriate privacy settings.